Within the scope of its “Share the Positive, Block the Negative” social responsibility initiative, launched to increase safety of children on the Internet, Hrvatski Telekom has complemented its offering with MyKi, the first children's smart watch offered by a telecommunications operator enabling parents to always be in touch with their children.
In terms of design, the MyKi is made specifically for children, the ideal solution for parents of children aged 6 to 10 who are not yet ready to use all smart phone functions, to independently surf the net and use social networks, but still need to be in touch with their parents while on the move.
The MyKi is the perfect solution, as it connects to the mobile network, therefore children and parents are connected at any time. It features simple functions of receiving and making calls to predefined numbers and has a GPS tracker that, through a smartphone application, is providing parents with information about the location of the child at any time. Should your child get lost, the MyKi watch has an SOS button that will make the watch repeatedly call the numbers stored in the phonebook and send them notifications. The youngsters can dial only the numbers predefined by their parents, and the children may receive only calls made from these numbers. Another benefit of the device is the integrated touch sensor that will indicate whether the child has taken off the watch or is wearing it at the moment.
The MyKi is available in all tariff plans at a price of HRK 1 for existing and new customers.
The MyKi watch is the first of a whole range of devices to be introduced by Hrvatski Telekom within the scope of the broad “Share the Positive, Block the Negative” social responsibility initiative. This project has brought together the academic community, the non-governmental sector, and the state institutions to increase the level of safety of children on the Internet. The main partners are the Brave Phone association and the Association for Communication and Media Culture (DKMK). The initiative will cover a number of awareness-raising activities to better protect children on the Internet, aiming to improve the current status in this segment, which is alarming. The key output will be the first national comparative research into the level of safety of children on the Internet, on the basis of which Croatia will be able for the first time to develop a solid expert base for the national regulation of this very important topic. Currently available research data indicate that young people in Croatia are exceptionally active online, whilst the level of their knowledge of risks and the ways of protection against threats is very low. Namely, 96% of young people spend more than one hour per day on the Internet, as many as 65% of children aged between seven and nine years have a Facebook profile, and 50% of pupils use social networks during classes. The negative consequences of the wide use of the Internet and social networks are pinpointed by data indicating that as many as a fifth of young people receive offensive messages, and that children who spend three or more hours a day on Facebook do worse in school, have a more distorted image of themselves, and display a larger number of emotional and behavioural difficulties.