11.11.2010
According to the results of the survey conducted among subscribers to Reader's Digest magazine in Croatia, T-Com took the top position, for the fourth time in a row, in the Internet Provider category, while T-Mobile ranked first in the Mobile Operator category. The survey, pertaining to most trusted individual brands, involved 677 respondents and was conducted in the period from 20 May to 15 June 2010.
According to the results of this survey, T-Com received the valuable „Trusted Brands Croatia 2010“ Award, for the fourth consecutive year, in the Internet Provider category.
Of the 677 respondents participating in the survey, 60.6 per cent of votes went to T-Com which came off as most trusted. 85.4 per cent of respondents who named T-Com most trusted provider were at the same time buyers of T-Com products and services.
T-Mobile received the valuable „Trusted Brands Croatia 2010“ Award in the Mobile Operator category, with a total of 46.6 per cent of respondents' votes. As many as 87.9 per cent of respondents who named T-Mobile most trusted provider were at the same time buyers of T-Mobile products and services.
In 2001, Reader's Digest embarked on their European Trusted Brands survey for the first time. Today, the survey is conducted in 18 European countries, involving approximately 32,000 consumers every year.
The survey is supported by the Croatian Chamber of Commerce. The result analysis was carried through by the independent market research agency „Mediana Fides“ from Zagreb.