23.9.2011
A new marketing tool for business customers and a mobile application that enables the end users to find special offers in their surrounding area called HotHot was presented today as a part of the program of the Weekend Media Festival. HotHot was presented on the stand of Hrvatski Telekom by Diego Perez Tenessa DeBlock, the project manager, Luka Abrus, Director of the Pet minuta company and Nikola Vrdoljak, Director of the Gingernet agency.
HotHot is the first local geolocation application of this kind in Croatian and it is available with all mobile operators. It can be downloaded for free to iPhones or Android-enabled smartphones. By means of the application, the user gets the information about the special offers of the points of sale located in the immediate surrounding of the current location of the user. All the user has to do is to show the coupon at the point of sale and use it.
“HotHot changes the small and medium companies advertise themselves and their services. It is no longer necessary to invest money and printing and publishing of leaflets to advertise your service locally”, said Diego Perez Tenessa DeBlock, the project manager from Hrvatski Telekom during the presentation of HotHot.
HotHot is free for small business customers. The principle of the service is that it informs the potential buyers in the immediate surrounding with the particular company, and the current buyers with the current offer. This advertising tool enables anyone to create his/her offer by means of a simple interface in accordance with his/her own wishes and possibilities. The application ensures to the business customers the wanted media space, and the fact that the application is in English allows to tourists and foreign visitors to learn about the attractive offers.
All the information about HotHot available at www.hothot.hr or 0800 9090.