As many as 1,000 employees from 97 companies participated in MAGENTA 1 B2B RUN race, the biggest sports event for the business community, which was held in Rijeka on 1 June. The runners were in excellent mood when they bravely started the race from Gat Karoline Riječke, as they were encouraged by a large number of friends, colleagues, and acquaintances throughout the running route that meandered along the coast.
This year, the number of participants in the race held in Rijeka doubled compared with last year, which confirms the importance of similar initiatives intended for health preservation, as well as team-building and creation of healthy habits amongst employees.
"I am delighted with the fact that this event is gaining such momentum, whilst it is simultaneously also raising awareness on the importance of employee welfare. The will and the determination with which race participants are pushing their own boundaries, irrespective of whether they are only beginners, recreational, or experienced runners, is extremely motivating. I was born in Rijeka and am hence especially proud of my fellow citizens and I congratulate them heartily on their huge success", stated Bojan Mušćet from Corporate Communications at Hrvatski Telekom.
"MAGENTA 1 B2B RUN primarily encourages us to pay attention to our health, and it also reminds us that we are stronger and have more stamina than what we normally believe and that we can hence both achieve and do much more for the common good as team members. The care the participants have shown about their health, as well as the teamwork and strong willpower year in year out, are also crucial for the achievement of business success and satisfaction", pointed out Dijana Vetturelli, initiator of MAGENTA 1 B2B RUN race event.
MAGENTA 1 B2B RUN continues. The next race event is scheduled to take place in Osijek on 29 June, whilst the Grand Final will be held in Zagreb on 14 September. For more details, please visit our official web-site http://www.b2brun.hr/.